ABOUT OZYP - Fees
  1. Brand Research & Development: $1,000 flat fee

    Customer surveys – before doing a new campaign get an idea of what your customers think of your company. Also good for doing a marketing follow-up to see which brand promotions are working and which ones are just a waste of money. A survey is great raw data for launching a new brand or retooling an established brand. Up to 3,000 surveys sent online to a master email list provided by the client. Mailed surveys are also an option, however click here for a custom quote.

    Competition analysis – Get a snapshot overview of what your competition is doing strategically. Are they already positioned in the marketplace? What branding options are potentially still available? This analysis includes the strengths and weaknesses for up to five major competitors.

    Company Positioning Statement. What your company's brand exemplifies in the marketplace. Created by using customer and competition analysis with input from two of the company’s key thought leaders.

  2. Brand Execution and Development: $3,000 per month for six months

    Integration of new brand/new logo into 500 sales brochures and up to a 10-page informational website with Search Engine Optimization and a detailed content outline including a keyword strategy. The website will use one custom designed template (up to two template designs to choose from).

    Development of a public relations strategy to include developing a targeted media list of up to 100 contacts, targeting both online and offline distribution, keyword-rich press releases (one new press release per month).

  3. Ongoing Brand Development: $4,000/month retainer

    Develop a link request program, inclusion in all related associations and other industry web sites,

    Automatic quarterly content updates for the web site – three new web pages created or worked on per quarter – custom content created for the site based on the keyword strategy

    Creation of an email distribution list targeting the desired target market.

    Development of an email newsletter campaign: content distributed monthly or quarterly to Client's email distribution list.

    Creation of an advertising strategy, including creation online and offline advertising including:

    1. One banner ad concept per month (Media cost to be paid separately)
    2. One full page print ad per month (Media cost to be paid separately)
    3. Develop and implement a Search Engine Marketing campaign (Cost for all keyword terms to paid separately)


  4. Web site development – $2,500 flat fee

    Basic web site development includes writing, web design, consulting, web development and website implementation. The website will be created in HTML with one Flash masthead. The overall design for the site will be created with input from the Client, preferably using existing web sites as reference for the new design. This does not include designing and implementing a CMS site, or a database-driven web site. Inquire here for a custom quote

    The web site will consist of a maximum of five (5) pages and will include the following:
    1. Creating a detailed web site content outline
    2. Editing/organizing original web content provided by the Client
    3. Writing new content for the web site, as needed
    4. Web site design and development
    5. Two different design templates to choose from
    6. HTML with Flash animation in the final design template
    7. Creation of up to five pages for the site using an approved template
    8. Managing the web site design process/posting final files to FTP server


  5. Logo development – $3,000 flat fee

    Based on brand differentiation and influenced by the online keyword strategy for the company, a logo is designed for a standard letterhead package as well as a digital version for the Internet. Choose from three different custom design executions and then two additional rounds of revisions to layout a standard letterhead package: business cards (up to 5 names), letterhead, and envelope. Printing costs quoted separately based on paper quality and total quantity ordered.


  6. Basic Search Engine Marketing - $500 per month + Click thru costs
    • Paid search accounts created on Yahoo and Google
    • Web site analysis and keyword/key phrase research
    • Analysis of your business objectives and marketing materials
    • Creation of targeted keyword list up to 500 words or phrases
    • Implementation of strategic keywords into search ads
    • Monthly reports with keyword updates and conversion rates


  7. Advanced Search Engine Marketing - $1,500 per month + Click thru costs
    • Paid search accounts created on Yahoo, Bing and Google
    • Web site analysis and keyword/key phrase research
    • Analysis of your business objectives and marketing materials
    • Creation of a targeted keyword list up to 1,000 words or phrases
    • Implementation of strategic keywords into text-only search ads
    • Creation of content ads using your company’s marketing materials
    • Creation and implementation of up to two landing pages
    • Test different content for conversion rates
    • Weekly reports with keyword updates and conversion rates

  8. Basic Search Engine Optimization - $1,500 pre-paid, one-time charge
    • Search engine ranking report - current snapshot
    • Web site analysis and keyword/key phrase research
    • Analysis of top three competitors' websites
    • Creation of targeted keyword list up to 150 words and phrases
    • Implementation of keywords into your web site including meta tags, title tags, description, keywords, image, and alt tags
    • Manual submission of your web site to three search engines

  9. Advanced Search Engine Optimization - $3,000 pre-paid, one-time charge
    • Search engine ranking report - current snapshot
    • Web site analysis and keyword/key phrase research
    • Analysis of your top five competitors' websites
    • Creation of a targeted keyword list of 500 words and phrases
    • Implementation of keywords into your web site including meta tags, title tags, description, keywords, image tags, ALT tags, file name conformity and “best in practice” folder structuring
    • Manual submission of your web site to top three search engines
    • Write and submit website submission to dmoz - open directory project
    • Link inclusion in up to 10 free online newsletters and electronic magazines
    • Post one message manually on up to five targeted message boards

Ozyp Marketing & Advertising
 
   
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