SEARCH ENGINE MARKETING

Why Search Engine Marketing?

Search Engine Marketing (SEM) involves online, targeted advertising that requires a payment when a searcher clicks on a paid search ad. Paid search areas are typically at the very top of a page and down the side of the screen (typically on the right-hand side). A SEM campaign is a flexible marketing tool. It can be integrated into a long-term marketing strategy that includes SEO or as a short-term promotional campaign to drive new sales. A paid search campaign ensures your web site is listed prominently for select keywords or keyword phrases that best represent your product or service.

Ozyp SEM packages include:

Startup Package - $500 per month + Click thru costs
  • Paid search accounts created on Yahoo and Google
  • Web site analysis and keyword/key phrase research
  • Analysis of your business objectives and marketing materials
  • Creation of targeted keyword list up to 100 words or phrases
  • Implementation of strategic keywords into search ads
  • Monthly reports with keyword updates and conversion rates

Expert Package - $2,500 per month + Click thru costs
  • Paid search accounts created on Yahoo, Bing and Google
  • Web site analysis and keyword/key phrase research
  • Analysis of your business objectives and marketing materials
  • Creation of a targeted keyword list with up to 1,000 words or phrases
  • Implementation of strategic keywords into text-only search ads
  • Creation of content ads using your company‚Äôs marketing materials
  • Creation and implementation of up to two landing pages
  • Test different content for conversion rates
  • Weekly reports with keyword updates and conversion rates
Ozyp Services

 
   
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