SEARCH ENGINE MARKETING
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Why Search Engine Marketing?
Search Engine Marketing (SEM) involves online, targeted advertising that requires a payment when a searcher clicks on a paid search ad. Paid search areas are typically at the very top of a page and down the side of the screen (typically on the right-hand side). A SEM campaign is a flexible marketing tool. It can be integrated into a long-term marketing strategy that includes SEO or as a short-term promotional campaign to drive new sales. A paid search campaign ensures your web site is listed prominently for select keywords or keyword phrases that best represent your product or service.
Ozyp SEM packages include:
Startup Package - $500 per month + Click thru costs
- Paid search accounts created on Yahoo and Google
- Web site analysis and keyword/key phrase research
- Analysis of your business objectives and marketing materials
- Creation of targeted keyword list up to 100 words or phrases
- Implementation of strategic keywords into search ads
- Monthly reports with keyword updates and conversion rates
Expert Package - $2,500 per month + Click thru costs
- Paid search accounts created on Yahoo, Bing and Google
- Web site analysis and keyword/key phrase research
- Analysis of your business objectives and marketing materials
- Creation of a targeted keyword list with up to 1,000 words or phrases
- Implementation of strategic keywords into text-only search ads
- Creation of content ads using your company’s marketing materials
- Creation and implementation of up to two landing pages
- Test different content for conversion rates
- Weekly reports with keyword updates and conversion rates
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